Senior Communications Executive (Digital)

Location

Newcastle upon Tyne

Salary

Negotiable depending upon experience

Benefits

25 Days Annual Leave and flexible working hours.

Typical hours are 9:00am-5:30pm.

Stakeholder pension scheme.

Personal development encouraged.


This is a great opportunity for an ambitious marketer wanting to develop and expand their career here in the North East. You will be joining an experienced yet growing company at an exciting stage of its growth and will be given the opportunity to develop in the role as the business diversifies and expands into new areas.

We believe in building a great place to work for all employees and truly live by our values in helping our people to create the best work life balance.

What does Gradvert do?

Gradvert’s mission is to improve business performance by improving people.

We simplify graduate recruitment and development, deliver tailored leadership and management training and enable businesses to build life-long learning capability so they succeed.

We work with both universities and businesses to ensure a pipeline of talent and run a weekly #Gradshour chat on Twitter to connect graduates with employers.

We offer a way to manage continuous professional development through all levels of an organisation, across single or multiple sites.

Gradvert are an Apprenticeship Training provider, which means we can advise on the Apprenticeship Levy and deliver ILM accredited training programmes, as well as our own Leadership and Management Apprenticeships.

These are significant times ahead for a forward-thinking organisation.

About You

You will be a relatively experienced marketeer who is passionate about developing and re-purposing content in a wide range of formats from email and social media to brochures and e-marketing. Your copy writing skills will be excellent as will your ability to develop the brand, how it looks and communicate the core activity of the business and partnerships.

Experience in a B2B marketing environment is highly desirable.

About the Role

Gradvert operates in a B2B service environment so much of the work we do is about communicating with our existing clients and key stakeholders. A large proportion of the role is weighted to looking after our website (www.gradvert.com), its CMS, and the various social media platforms (Twitter, LinkedIn and Facebook) including running our weekly Twitter #Gradshour session which aims to connect graduates and employers.

Turning an intangible service into something tangible is critical so that we have physical evidence about what we do, how we deliver and the impact we make with all our clients. You will be responsible for creating a portfolio of collateral to support Gradvert’s products and services. Everything is wrapped in a highly structured brand architecture which you will be the guardian for, developing and maintaining and expanding it as we launch new products and services with strategic partners. You will be responsible for building brand awareness using client lead PR developing case studies, thought leadership initiatives and events that support the corporate communications platform.

You will manage all third-party suppliers to help with brand development campaigns, collateral and PR delivery. The role is very much geared to a self-starter who can manage several projects at any one time, but you will be supported through this.

Activities and channels that you will use include:

Email

Social Media

Print

Online Advertising

Newsletters

Content Marketing

Webinars

Events

Enquiry capture and follow up

You will write compelling copy and develop segmenting messaging for our audiences. Understanding the customer journey and how to optimise it for Gradvert will be critical. You will liaise directly with stakeholders across the business and external partners and will be able to prioritise projects that align with the organisation’s overall goals.

Important Skills:

· Strong communicator across all platforms with excellent written skills.

· Ability to write good articles and sales copy.

· Experience in using Adobe Creative Cloud (InDesign desirable)

· Experience of communicating through various social media platforms.

· Good understanding of CMS (we use Umbracco).

· Good at coordinating activities

· Detail orientated

· Strong organisational skills

· Team player

· Logical thinker

· A proactive/can do attitude

Desirable Skills:

· Experience of sales and marketing services

· HTML/CSS/Javascript

Previous Experience:

· Minimum of 3-year experience in digital marketing in either an in-house or agency role.

· Graduate or hold an alternative qualification such as CIM.

 

How to Apply:

Please submit your CV and covering letter outlining your experience of:

Digital Marketing

Marketing Campaigns

Managing third parties

Closing Date: Friday 6 July, 2018.

Please send your CV and covering letter to laura.brown@gradvert.com

Senior Communications Executive (Digital)