THE HISTORY OF STORYTELLING

28 January 2019

Crafting a narrative and maintaining an interest whilst delivering a solid message is something that pre-dates history! The origins of storytelling can be dated back to the Egyptian times. Storytellers became prominent figures in society as the art of remembering and delivering a story was seen as a valuable skill. It soon became clear that stories are significant in not just telling the events that have happened but also capturing the raw emotions that naturally develop with an event.

Storytelling is now recognised as a fundamental part of learning and engaging with our creative minds so that we can deliver key messages. In recent times, capturing the theme of storytelling has become the latest marketing buzzword and brands have realised the value of telling their own story and the many benefits it can bring. 

In light of #nationalstorytellingweek, we wanted to celebrate our own love of stories, here at Gradvert. After some reflection, we realised that we have lots of great stories to share! Let’s face it, who doesn’t love a story? They are the ideal opportunity to be creative and celebrate success, we are all rather passionate about the learning and development of people, and we love story’s relating to our learners as they provide great insights to our team of coaches. However, we especially love stories related to individual accomplishments!

This week we are going to take a closer look at some of our client success stories! As we specialise in delivering courses that not only improve people but improve performance as well.

A great example is when we worked with Briggs Equipment UK to design a training solution that was an extension of their own learning and development function. We developed the team, building the confidence levels of their future managers through understanding their brand culture and people strategy, delivering programmes such as performance management!

We received some positive feedback from Briggs:

“…we wanted to introduce a more formal programme that would give them the knowledge and experience to feel empowered when moving up the ladder. The team at Gradvert has been invaluable in helping us put that structure in place…” 

Read our full story with Briggs here.

But the excitement behind the Gradvert story doesn’t stop there and we have had many experiences within a range of diverse industries. Sharp’s bedrooms understood the need to have an exceptional level of customer service because of the potential to dramatically improve their business performance.  Delegates highly rated the programme with an average satisfaction score of 4.8 out of 5 stars and over 97% of delegates suggesting that they would recommend the course to a colleague!
 
They Said:

“We know that our people are critical to the success of our business, and we want to make sure that they are given the highest standard of training to keep customer service levels consistently high and ensure that quality runs through every facet of our company”.

Read the full article here. #nationalstorytellingweek

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